Streamlining Sales & Delivering Data for Kraft Heinz


Kraft Heinz


HCD, Digital Platforms & Managed Services




Kraft Heinz are a large supplier of food products throughout Australia and New Zealand. The organisation has focuses on two main areas in their delivery of service; sales and distribution of products.


Kraft Heinz were using an out of the box product to support their field sales team, and it was not adequately scaled or customised to support their needs.  In order to improve their competitive performance, Kraft Heinz engaged RXP to help them develop a digital strategy and begin their digital journey.


RXP engaged in workshops and collaborative design process, utilising our Human Centred Design principles and approach, to engage with Kraft Heinz staff and their customers and develop prototype designs for a new mobile field services application.  

RXP then extended the team to include architects, developers, and quality assurance consultants to develop the field services application, all the time working in conjunction with the RXP and Kraft Heinz design team to ensure that updates, changes and improvements could be worked in as the process progressed.

RXP recommended that for the purposes of this project that KHC ANZ future proof their solution by using open mobile application development frameworks provided by the Salesforce Mobile SDK.

We want to say thank you to RXP Group for their support and helping us push through the barriers we faced. We have developed a fantastic app that should help us win in the marketplace
Andrew Donegan - Head of ECommerce- Kraft Heinz


The end result was a tablet optimised mobile application allowing field sales representatives to access up to the minute information and process sales on the spot and on site.  It also allowed Kraft Heinz to apply a consistent set of processes and workflows across their sales representatives distributed throughout Australia and New Zealand, and to collect and track information pertaining to their customers’ needs and behaviours.

RXP delivered the MVP to the Kraft Heinz field sales team in September 2018, and continued to develop additional features and functions throughout 2019.  The team remains in place in a managed services agreement to continue to offer support and improvement processes to the program.

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